In this ever-evolving and expanding world, marketing matters. With so many startups and small businesses vying for consumers’ attention, one of the easiest ways to stand apart from the competition is to develop a quality content digital marketing strategy.
As the most important aspect of search engine optimization (SEO) marketing, your company’s content can make or break its success. Yes, keyword research is important, and yes, social media presence is a must, but both fall short if they’re not incorporated into high-quality content. Let’s take a look at three ways you can make your company’s content truly effective.
- Focus on a particular audience. To leave a lasting impression, your content should be targeting a certain demographic. After all, effective writing is inherently specific — it is impossible to please everyone all the time, so make sure that each campaign you begin is trained toward a specific group or crowd. Consider who your buyers are, then determine what their needs are and how you can meet them.
- Provide value. Now that you’ve chosen an audience, you need to ensure you’re producing content that is useful to them. What benefit will they receive from reading your blogs and articles? Do your best to make it interesting and relevant, and your content will be shared and spread with ease.
- Make sure it’s well-structured. As a caveat to the previous bit, you need to make your content as readable and digestible as possible. If you’re writing long pieces in huge blocks of texts, your readers will get bored and leave your site. Attention spans on the Internet are quite short, so include headings, titles, and bullet points to capture and hold your consumers’ attention.
If you are able to construct a content marketing campaign that accomplishes those three tasks, your competitors will be racing to catch up. But don’t just take our word for it; Andrey Lipattsev, Search Quality Senior Strategist at Google, has stated that high-quality content and link building are the two most important signals Google relies on to rank your website. Don’t take the risk — find a digital marketing firm to build your content campaign today.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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