As the world becomes more dependent on the Internet, getting your business online is vital to your success. Unfortunately, you’ve probably got a lot of competition; moving your company’s site to the top slots in Google’s search results is the easiest and most effective way to boost visibility and gain potential customers. Through comprehensive search engine optimization (SEO) services, you can ensure that your business is one of the first to pop up when consumers search certain keywords and phrases.
SEO services and marketing strategies may get you to those coveted organic top search results (statistically speaking, between 70% and 80% of users ignore the paid ads), but how can you tell if they’re truly effective? You don’t just need people to see your site — you need them to click on it and engage with the company, either by making a purchase or otherwise showing their interest in your service or product. Digital analytics reveals consumer behavior, showing you what is and isn’t working in your SEO campaign. Let’s take a look at two of the ways digital analytics shape your marketing strategy.
- Identify Weak Points: When you can see the numbers referring to how many people visit your site, how long they’re staying on a page, and what it is that they’re actually doing, you gain unique insight into their needs and wants. Understanding your demographic is a crucial factor in crafting a strong SEO marketing plan; once you know what they dislike, you can spring into action and change it.
- Identify Opportunities: SEO campaigns often expand and shrink based on the business’s needs. Knowing which aspects to grow is as important as which ones to eliminate; remaining stagnant in this ever-changing and ever-competitive business world is almost impossible to do while continuing to be successful. For example, digital analytics can tell you which keywords are statistically the most beneficial to your campaign, and whether or not you should add more related versions of them.
With the right information gained from digital analytics, your business won’t simply rise above your competitors — it will tower over them.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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