We all know the effect first impressions can have; whether you’re on a first date or in an interview, they can make or break the entire exchange. Landing pages are no different: they set the tone of your website and create an expectation as potential customers navigate their ways around. If your landing page is chaotic, sloppy, or takes too long to load, you’ve basically established yourself as the date who shows up with stains on their clothes and bad breath: you’re not going to be seeing this customer again. Instead, try to follow these three tips for creating an effective landing page.
- Clean, Organized Design: The main goal of a landing page is to make it as easy as possible for visitors to convert, so all visual elements should be geared toward that conversion objective; this includes the layout of forms, how purchases must be made, how to sign up for a newsletter, etc. Minimalist is better as visitors won’t be overwhelmed by too many images or colors: remember to keep it simple while also maintaining a single theme.
- Strong Header: After doing your keyword research (which is vital to improving your ranking on Google and other search engines), try to incorporate it into your headers. If possible, it should be in the business’s name — those that do tend to rank 1.5 spots higher than those that don’t. Additionally, put an enticing offer in your headers, such as “Free Twitter Marketing Ebook”; good landing pages should have a strong offer and be able to explain why the offer is valuable in clear and concise terms.
- Mobile Friendly: The number of people who view content on their smartphones is constantly increasing. Fewer and fewer consumers are using computers for anything, let alone online shopping. As a result, your website must also be optimized for mobile viewing, including any forms that need to be filled out.
Website design can seem daunting to those inexperienced in the field, but, fortunately, there are a number of digital marketing firms and web marketing firms available to help clients just like you develop perfect landing pages. If implemented correctly, you’ll no longer be repelling potential customers; in fact, the exact opposite will happen. With thorough testing, you’ll be able to see the results firsthand as lead after lead begins to flow.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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