Rick Hogan

Rick Hogan

The Fundamental Principles of Good Website Design


Did you know that the top five URLs that are returned on the first page of search engine results get the majority of attention from web users? In fact, 75% of users will click on those first five search returns. That means if your site doesn’t appear near the top of search results, your link might never even be clicked.

Of course, search engine optimization can increase the chances that your website will be found and visited. But SEO isn’t the only area in which you’ll need to focus. After all, you can optimize to your heart’s content, but SEO isn’t what makes users stay on your website once they click. If your website is not designed to be mobile-responsive and attention-getting, you’ll be missing out on a load of potential leads. By utilizing web design services, you’ll end up with an intuitive website that promotes your company’s culture and voice and provides a stellar user experience. But what exactly are the most important aspects of website design? We’ll discuss a few of the fundamentals in today’s post.

Website design firms should seek balance when creating websites for clients. A solid design should always include:

  • Visual appeal
  • Functionality
  • Company messaging

A stunningly visual website will entice visitors to learn more about your business. Visitors will be able to gather the information that they need about your business to make quick purchasing decisions. The layout and design of your website play a key role in visitor satisfaction, as well as drive home the value you your company offers and why a consumer should choose your product or service.

It’s not enough for a website to look amazing; it also needs to work as it should and provide user-friendly navigation, especially when viewed on mobile devices. Intuitive web design allows your guests to easily interact with your business online. Studies indicate that visitors will navigate away from your page in the first three seconds if there is an issue with the site. A reputable website design company can ensure that every page and every link function as needed and that there are no hiccups in the backend of the design. To keep the traffic flowing your site has to be designed to be easy to navigate and highly functional. By working with the web design firms that many Northern Virginia businesses rely on, you’ll ensure that your provider understands this vital concept focus on delivering the highly functional, visually stunning sites that attract traffic.

There is an additional piece of the puzzle when it comes to designing successful websites: personalization. Whether you have a custom-made site designed especially for you or you make certain that your messaging, graphics and layout are uniquely yours, it’s essential to differentiate yourself from the competition – while still maintaining the experience that web users expect. You’ll need to ensure that your branding and company ethos is prevalent throughout the website to show exactly sets your organization apart from your competitors.

Professional web design is a service that is built around your business. The right website design service will collaborate with you to capture your business’s voice and messaging. That way, you can reach your target audience and show them exactly why you’re the best in the biz. By working with an experienced design team, you’ll get the responsive, lead-generating web design and the resulting sales your business deserves.


  Rick Hogan, CEO & Co-Founder – Bleevit Interactive  Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay. If you have any comments or suggestions on how we can improve this post or otherwise want to give us a shout, send an email to hello@bleevit.com.

Other Posts to Explore