In today’s world of digital window shopping, your online business presence is how you get found. A company’s digital footprint and their websites are the primary mediums by which consumers discover a brand. Marketing mediums and methods must match the digital shift towards global interconnectivity. Search engine optimization is now a core objective at the forefront of any professional digital marketing company’s strategy and capabilities – otherwise their clients will fail to beat out local competition and big brands. Follow our simple tips to make sure you’re keeping up with the times.
Search engine optimization or SEO, refers to the process of creating a website that ranks high in popular search engines, such as Google, so that potential customers are pointed to your site when they search for a particular good or service. High quality content and link building are the two most important signals that Google uses to rank your website for search results, according to the Search Quality Senior Strategist at Google, Andrey Lipattsev. When you consider the enormous implications of these facts, it’s clear how crucial it is that you get it right consistently when it comes to managing your digital footprint and business reputation across the internet.
Robust SEO is critical for small businesses, especially if you are just starting out. While there are many approaches to SEO, it can quickly get quite complex, so it’s often a wise investment to use a reputable consultation company. Companies experienced with SEO have valuable skills, data and trend expertise that will ensure your website is ranking high in search results. It’s common for businesses to attempt doing this work themselves, only to waste time and resources sinking their budget into highly competitive, costly keywords that produce poor results. While the basic principles of SEO are easy enough to understand, the execution of a sustainable strategy is best left to experts of the field.
Another important piece of the digital marketing puzzle is social media. The boom in popularity of platforms such as Facebook, Twitter, Instagram and LinkedIn has created an excellent space for businesses to market themselves. Posting regularly, interacting with your audience, and establishing a brand voice should all be at the forefront of your social media presence. You should also post to a variety of outlets, as for example, some users may be active on Twitter, but not on Facebook. If you are consistent across all platforms, you increase your potential reach and influence.
Many businesses make the mistake of viewing social media as a one-way street, using their platform exclusively as a promotion vehicle. A far superior approach is to use social media, whatever the platform, as a way to access an audience and connect with them on meaningful topics, while also promoting business. Over time, with consistency and authenticity as your guiding lights, social media represents an incredible opportunity for your digital advertising efforts.
A modern digital marketing approach benefits from SEO and social media promotion efforts. Both help to complete the online image of your business, giving your brand leverage, voice and customer satisfaction. Don’t be left behind in the marketing world by continuing to drain valuable resources by using outdated advertising models. Consult with a trustworthy digital marketing company to educate yourself, tailor the right approach for your business and implement your company’s unique visions. If you continue to learn about SEO, social media, and other emerging marketing strategies, you are well on your way to operating a thriving business in the modern world.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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