We’re living in a world that is constantly experiencing advancements in technology. New and exciting innovations crop up every day. In order to keep up with such developments, digital marketing firms are forced to adapt their strategies accordingly. From artificial intelligence to lightning-fast load speeds, here are the digital marketing trends predicted to rise in 2019.
- Artificial Intelligence: With the integration of AI and machine learning now powering customer segmentation, retargeting, push notifications, click tracking, and a variety of other services, it’s no surprise that the new will be heavily featured this year. AIs are particularly favored for their ability to create more personalized consumer experiences.
- Chatbots: In years past, it was excruciating to communicate with a chatbot on a company’s site. Gone are the days of jilted conversation and downright incorrect answers; chatbot technology has become sophisticated enough for them to offer a high level of service without needing constant human monitoring. The end result is a much more fluid and efficient (not to mention cost-saving) method of providing customer service.
- Omnichannel Marketing: With omnichannel marketing, companies are able to catch and hold consumers’ attention through whatever platform they wish to operate on. Interactions can flow from social media to email and may even end with a successful sales call. Since there are so many platforms on which to advertise, getting a handle on each of them is essential.
- Accelerated Mobile Pages (AMP): We are living in a fast-paced era. Customers get impatient if their experience with your app or site is lagging, and are more inclined to leave as each second passes. Accelerated mobile pages are designed to avoid this problem by loading in less than 0.5 seconds.
Changes in technology may be moving at a rapid pace, but Google is still top dog; the giant owns 65% to 70% of the search engine market share, indicating that their strategies will always be the most relevant. After all, you’re simply taking advantage of its rankings system to boost your presence in the organic search results. If you’re unprepared for the demands of the coming months, contact a digital marketing agency to help get you started; from SEO services to PPC campaigns, your digital marketing agency will ensure that your business gets noticed.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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