Owning a business is not easy. It can sometimes feel like you must do everything yourself, from designing your own advertisements to call center work. However, this mentality can occasionally lead to disaster, especially where digital marketing is concerned. If your search engine optimization (SEO) campaign fails, you’ll have wasted more than just time; approximately 75% of search engine users never scroll past the first page of results, meaning that your unsuccessful marketing strategy could have cost you more leads than you know. If you have experienced (or are currently experiencing) the following three events, then it’s time to trust your digital marketing services to a digital marketing firm.
- You’re losing money. Quality marketing campaigns can produce a great return on investment even if only a small amount of money is being spent. However, it’s also very easy to lose money if you don’t know what you’re doing; if your current campaigns are costing you, you need to make a change. Digital marketing firms have the ability to track your spending and your ROI to determine how effective your campaign really is. They’re able to make changes accordingly so you can target only what’s working and eliminate everything else.
- You have no time. Although simple, digital marketing isn’t easy; just learning the basics can take up an incredible amount of time. If you’re already struggling to get everything done, you most likely won’t be able to handle the demands of a quality content strategy, which requires your business to churn out well-crafted pieces of content on a constant basis.
- You don’t care about digital marketing. This is an exceptionally fast-paced field that frequently changes. If you’re not interested in it at all, you’ll not only be unable to keep up with new trends, but you’re less likely to devote the time and effort required to develop quality content. Digital marketing firms, however, are extremely passionate about their work.
At the end of the day, you will only gain customers if your marketing strategies are effective. Rather than take on this additional workload, it’s best to rely on the experience and knowledge of digital marketing firms. Trust their expertise to craft a successful digital marketing campaign and you’ll be amazed at the difference.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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