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Rick Hogan

How Will 5G Affect Digital Marketing Campaigns?


There’s no doubt that we live in a technologically advanced era. Within the past few years, nearly all marketing campaigns have become digital in nature; instead of flipping through phonebooks or checking out the classifieds for business information, people are turning to Google and making an average of 57,000 searches on any given day. Because digital marketing was made more accessible due to 4G networks, the upcoming shift to 5G is guaranteed to shake up the industry.

Digital marketing services (such as search engine optimization, PPC marketing, and social media campaigns) rely on the Internet to get the word out. Let’s take a look at how 5G is expected to change communications throughout the world.

  • 10 times faster data download speed
  • Low latency rates
  • Optimum streaming quality for video, FaceTime
  • Absence of data lag
  • Improve machine-to-machine (M2M) communications
  • Best ever connectivity for IoT gadgets and devices

The Power of Data Processing

Faster data processing is a boon for businesses across the globe. Although a big part of digital marketing services involves improving your site’s ranking on Google so more people will see your business amidst your competitors, it also needs to keep visitors on your page via optimization. Studies have proven that 40% of consumers will leave your website if it takes longer than three seconds to load; with 5G, a three-second load is virtually unheard of.

Additionally, faster data speed will boost the ability of your site’s chatbots and AI to provide real-time communication. Because both are rising in popularity, faster speed will greatly improve their interface and create a smooth, effortless interaction.

The Mobile Movement

This world is almost completely mobile. In the past, mobile speed has been a bit of an issue; it’s impossible to physically connect to networks (we wouldn’t be very mobile if we did that), so we’ve had to rely on the limits of 4G to consume content online. With 5G, mobile video will know no bounds; as one of the most powerful ranking factors in SEO, your future videos will be able to provide more information and entertainment without running the risk of delay or loading errors.

In short, 5G is going to revolutionize the digital marketing industry — if not the entire world.


  Rick Hogan, CEO & Co-Founder – Bleevit Interactive  Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay. If you have any comments or suggestions on how we can improve this post or otherwise want to give us a shout, send an email to hello@bleevit.com.

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