As the world continues to become more and more reliant on the Internet, businesses are forced to alter their marketing strategies to keep up. Posting advertisements in the newspaper, making television ads, and setting up direct mail campaigns aren’t cutting it anymore; you’ve got to get your business online, but just when is the right time?
There are three main motivators behind every successful online marketing strategy — if you find yourself interested in any of them, it’s time to establish an online presence.
Boost Your Brand
The world has become a highly competitive place: startups and innovative new companies are out to revolutionize the way things have been done in the past, encouraging customers to shop around and forcing old companies to work harder. A digital presence can solidify your brand so consumers will attach your name with a positive impression. Reinforce your credibility through online posts so your customers feel they can trust your company and what it represents.
One of the pitfalls of digital marketing is that it inherently distances consumer and company. Establishing a relationship between the two becomes more difficult when you can’t easily interact (like you would in a brick-and-mortar store), but certain forms of digital marketing can bridge the gap and create more than a faceless experience. Social media management is one of the best ways to do this: it allows you to speak directly to your customers, so you can receive feedback and get a general feel for their understanding of your brand.
Sometimes, the impetus for constructing a digital marketing campaign is that you’ve already succeeded. You’ve built a company that has done well for itself, but are looking to expand into new territories, or reach out to a new demographic. Online marketing strategies can put you in touch with consumers you may have overlooked, all while bringing your business into the modern era.
Fortunately for you, there are a number of online marketing companies that can handle the work of building a digital business while you focus on more important things. Digital marketing services encompass a wide variety of options: rely on search engine optimization (SEO) to boost your rankings on Google (around 75% of users never scroll past the first page of results), set up social media campaigns, or even branch out into the less-explored email marketing. With the right digital marketing services team at your behest, the sky’s the limit!
Rick Hogan, CEO & Co-Founder – Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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