by Rick Hogan | Aug 5, 2021 | Digital Analytics, Pay-per-click, SEO
Google Ads is Google’s flagship advertising platform that consists of the Google Search Network and Google Display Network. Google Ads helps organizations grow their lead flow, enhance brand awareness, drive and track conversions, all while controlling the audience... 
by Rick Hogan | Jun 23, 2021 | Digital Analytics, Digital Marketing, SEO
Most organizations, especially small businesses, do a really lousy job of tracking marketing attribution. This means they are likely spending their hard earned money on marketing efforts that aren’t working and are not able to shift budgets to the ones that are... 
by Rick Hogan | Jan 6, 2021 | Content & Inbound Marketing, Digital Analytics, Digital Marketing, Email Marketing, Pay-per-click, Reputation Management, SEO, Web Design, Website Hosting
Happy New Year! To celebrate the arrival of 2021, our team of digital marketing experts have a small gift for you: a list of 21 targeted actions and tips for digital marketers to take stock of at this time when it feels like most anything is possible for the coming... 
by Rick Hogan | Jan 5, 2021 | Digital Marketing, Reputation Management, SEO
How Google My Business Impacts Local Business Success Google’s mission is delivering highly relevant and useful results to its search audiences. Google continues to refine its search products and algorithms to improve the quality and relevance of search engine results... 
by Rick Hogan | Jan 4, 2021 | Digital Analytics, Digital Marketing, Pay-per-click, SEO
Google Search drives trillions of dollars in local commerce around the world and continues to grow, meaning visibility on search engine result pages (SERPs) is one of the most important objectives for businesses. But search rankings are both competitive and dynamic,... 
by Rick Hogan | Dec 7, 2020 | Digital Analytics, Digital Marketing, SEO
By 2021, mobile devices will influence more than $1.4 trillion in local offline sales. According to the website SEO Tribunal, 78% of location-based mobile searches result in an offline purchase, while Nectafy has reported that 88% of searches for local businesses on a...