Digital Marketing Learning center

A knowledgeable digital marketer is a better digital marketer!

3 Major PPC Mistakes to Avoid

PPC, or pay-per-click advertising, can be an excellent way to generate leads and increase traffic to your website. Although 75% of web users never scroll past the first page of search results, the prominent placement of Google Ads can allow your site to be seen more...

Attributes of a Good Web Marketing Company

Years ago, the marketing model for a business looked significantly different. Business owners were vying for people’s eyes and ears through TV ads, radio spots, print ads and street signage. Nowadays, the methodology has shifted. Keywords are all the buzz, as is the...

3 Tips To Improve Your Company’s SEO

Search engine optimization is an important part of digital marketing because it's what gets your company's website visible in the first place. Only when your website is visible to your target audience do other issues such as website design and friction (the number of...

How Will 5G Affect Digital Marketing Campaigns?

There's no doubt that we live in a technologically advanced era. Within the past few years, nearly all marketing campaigns have become digital in nature; instead of flipping through phonebooks or checking out the classifieds for business information, people are...

3 Myths About SEO: Busted!

Search engine optimization (SEO) is a very important part of online marketing. Because no one turns to the yellow pages to find a business anymore, the Internet -- specifically Google -- has become the be-all-end-all of advice. Consider the last time you Googled...

8 Killer Tips for Effective PPC Campaigns

When you consider that web search and email are the top two activities for Internet users, it’s not surprising that pay-per-click advertising is so popular.To make sure you’re doing PPC campaign development correctly, follow these tips.1. Set GoalsIf you don’t have a...

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