Digital Marketing Learning center

A knowledgeable digital marketer is a better digital marketer!

Why Your Business Needs a Google My Business Short Name

Why Your Business Needs a Google My Business Short Name

Google populates local search results based on their relevance, distance and prominence to user’s searches; at the local level, Google My Business (GMB) signals play a significant role in local search engine rankings. Now, Google is rolling out a feature that will...

The Fundamental Principles of Good Website Design

The Fundamental Principles of Good Website Design

Did you know that the top five URLs that are returned on the first page of search engine results get the majority of attention from web users? In fact, 75% of users will click on those first five search returns. That means if your site doesn't appear near the top of...

Why Choose Marketing Services Over DIY Solutions?

Why Choose Marketing Services Over DIY Solutions?

When you're running a business, every dollar you save counts towards your profits and your bottom line. Many people will attempt to use this mindset when it comes to their marketing strategies and online presence by trying to tackle these components of their business...

3 Major PPC Mistakes to Avoid

3 Major PPC Mistakes to Avoid

PPC, or pay-per-click advertising, can be an excellent way to generate leads and increase traffic to your website. Although 75% of web users never scroll past the first page of search results, the prominent placement of Google Ads can allow your site to be seen more...

Attributes of a Good Web Marketing Company

Attributes of a Good Web Marketing Company

Years ago, the marketing model for a business looked significantly different. Business owners were vying for people’s eyes and ears through TV ads, radio spots, print ads and street signage. Nowadays, the methodology has shifted. Keywords are all the buzz, as is the...

3 Tips To Improve Your Company’s SEO

3 Tips To Improve Your Company’s SEO

Search engine optimization is an important part of digital marketing because it's what gets your company's website visible in the first place. Only when your website is visible to your target audience do other issues such as website design and friction (the number of...

How Will 5G Affect Digital Marketing Campaigns?

How Will 5G Affect Digital Marketing Campaigns?

There's no doubt that we live in a technologically advanced era. Within the past few years, nearly all marketing campaigns have become digital in nature; instead of flipping through phonebooks or checking out the classifieds for business information, people are...