by Rick Hogan | Jan 10, 2020 | Digital Marketing, SEO
Google My Business (GMB) listings are incredibly valuable to consumers and to local businesses. This free tool from Google provides credible business profiles that boost your performance in local search results. Potential customers can quickly access basic information... 
by Rick Hogan | Oct 28, 2019 | Digital Marketing, Reputation Management, SEO
Google populates local search results based on their relevance, distance and prominence to user’s searches; at the local level, Google My Business (GMB) signals play a significant role in local search engine rankings. Now, Google is rolling out a feature that will... 
by Rick Hogan | Sep 22, 2019 | Web Design
Did you know that the top five URLs that are returned on the first page of search engine results get the majority of attention from web users? In fact, 75% of users will click on those first five search returns. That means if your site doesn’t appear near the... 
by Rick Hogan | Sep 12, 2019 | Digital Analytics, Digital Marketing
When you’re running a business, every dollar you save counts towards your profits and your bottom line. Many people will attempt to use this mindset when it comes to their marketing strategies and online presence by trying to tackle these components of their... 
by Rick Hogan | Aug 9, 2019 | Digital Analytics, Pay-per-click
PPC, or pay-per-click advertising, can be an excellent way to generate leads and increase traffic to your website. Although 75% of web users never scroll past the first page of search results, the prominent placement of Google Ads can allow your site to be seen more... 