Attributes of a Good Web Marketing Company

Attributes of a Good Web Marketing Company

Years ago, the marketing model for a business looked significantly different. Business owners were vying for people’s eyes and ears through TV ads, radio spots, print ads and street signage. Nowadays, the methodology has shifted. Keywords are all the buzz, as is the...
3 Myths About SEO: Busted!

3 Myths About SEO: Busted!

Search engine optimization (SEO) is a very important part of online marketing. Because no one turns to the yellow pages to find a business anymore, the Internet — specifically Google — has become the be-all-end-all of advice. Consider the last time you...
8 Killer Tips for Effective PPC Campaigns

8 Killer Tips for Effective PPC Campaigns

When you consider that web search and email are the top two activities for Internet users, it’s not surprising that pay-per-click advertising is so popular.To make sure you’re doing PPC campaign development correctly, follow these tips.1. Set GoalsIf you don’t have a...