by Rick Hogan | Jul 5, 2019 | Digital Marketing
Years ago, the marketing model for a business looked significantly different. Business owners were vying for people’s eyes and ears through TV ads, radio spots, print ads and street signage. Nowadays, the methodology has shifted. Keywords are all the buzz, as is the... 
by Rick Hogan | Jun 27, 2019 | Digital Analytics, Digital Marketing, SEO
Search engine optimization is an important part of digital marketing because it’s what gets your company’s website visible in the first place. Only when your website is visible to your target audience do other issues such as website design and friction... 
by Rick Hogan | Jun 1, 2019 | Digital Marketing
There’s no doubt that we live in a technologically advanced era. Within the past few years, nearly all marketing campaigns have become digital in nature; instead of flipping through phonebooks or checking out the classifieds for business information, people are... 
by Rick Hogan | May 28, 2019 | Digital Marketing, SEO
Search engine optimization (SEO) is a very important part of online marketing. Because no one turns to the yellow pages to find a business anymore, the Internet — specifically Google — has become the be-all-end-all of advice. Consider the last time you... 
by Rick Hogan | May 27, 2019 | Pay-per-click
When you consider that web search and email are the top two activities for Internet users, it’s not surprising that pay-per-click advertising is so popular.To make sure you’re doing PPC campaign development correctly, follow these tips.1. Set GoalsIf you don’t have a... 