by Rick Hogan | Aug 9, 2019 | Digital Analytics, Pay-per-click
PPC, or pay-per-click advertising, can be an excellent way to generate leads and increase traffic to your website. Although 75% of web users never scroll past the first page of search results, the prominent placement of Google Ads can allow your site to be seen more... 
by Rick Hogan | Aug 5, 2019 | Digital Marketing
If you want your business to succeed in our increasingly tech-driven world, you have to know how to compete. In other words, having a digital marketing strategy is a must. Without a comprehensive SEO strategy including content, social media and website design that... 
by Rick Hogan | Jul 21, 2019 | Digital Marketing, SEO
In today’s world of digital window shopping, your online business presence is how you get found. A company’s digital footprint and their websites are the primary mediums by which consumers discover a brand. Marketing mediums and methods must match the digital shift... 
by Rick Hogan | Jul 5, 2019 | Digital Marketing
Years ago, the marketing model for a business looked significantly different. Business owners were vying for people’s eyes and ears through TV ads, radio spots, print ads and street signage. Nowadays, the methodology has shifted. Keywords are all the buzz, as is the... 
by Rick Hogan | Jun 27, 2019 | Digital Analytics, Digital Marketing, SEO
Search engine optimization is an important part of digital marketing because it’s what gets your company’s website visible in the first place. Only when your website is visible to your target audience do other issues such as website design and friction... 