There’s no doubt that we live in a technologically advanced era. Within the past few years, nearly all marketing campaigns have become digital in nature; instead of flipping through phonebooks or checking out the classifieds for business information, people are turning to Google and making an average of 57,000 searches on any given day. Because digital marketing was made more accessible due to 4G networks, the upcoming shift to 5G is guaranteed to shake up the industry. Digital marketing services (such as search engine optimization, PPC marketing, and social media campaigns) rely on the Internet to get the word out. Let’s take a look at how 5G is expected to change communications throughout the world. 10 times faster data download speedLow latency ratesOptimum streaming quality for video, FaceTimeAbsence of data lagImprove machine-to-machine (M2M) communicationsBest ever connectivity for IoT gadgets and devices The Power of Data Processing Faster data processing is a boon for businesses across the globe. Although a big part of digital marketing services involves improving your site’s ranking on Google so more people will see your business amidst your competitors, it also needs to keep visitors on your page via optimization. Studies have proven that 40% of consumers will leave your website if it takes longer than three seconds to load; with 5G, a three-second load is virtually unheard of. Additionally, faster data speed will boost the ability of your site’s chatbots and AI to provide real-time communication. Because both are rising in popularity, faster speed will greatly improve their interface and create a smooth, effortless interaction. The Mobile Movement This world is almost completely mobile. In the past,...
Search engine optimization (SEO) is a very important part of online marketing. Because no one turns to the yellow pages to find a business anymore, the Internet — specifically Google — has become the be-all-end-all of advice. Consider the last time you Googled something. Did you look past the first few results? Research indicates that the top five URLs on the search engine results pages (SERPs) get 75% of user clicks, making search engine marketing absolutely vital to your company’s success. Despite this fact, there are a few wholly incorrect myths circulating about this digital marketing strategy; let’s take a look at three of them. Myth: SEO Is A Scam This is simply untrue. However, a good campaign may take a while to see any significant results — but they will manifest eventually. Many people believe that because they don’t see instant results with their SEO campaigns that the whole shebang is a rip-off. You must be patient with SEO, but also remember that you get what you pay for; if you’re paying next to nothing for SEO services, you’re getting next to nothing in return. Myth: Link Building Is Dead Google’s John Mueller recently stated that link building is something he’d “try to avoid,” sending the SEO world into a frenzy. Many interpreted this to mean that link building is now bad and against the rules; in fact, Mueller most likely meant that the more manipulative type of link building — a form of black hat SEO — shouldn’t be risked. Currently, search engines use link authority and anchor text signals heavily in their search ranking algorithms. Myth: Ranking #1...
When you consider that web search and email are the top two activities for Internet users, it’s not surprising that pay-per-click advertising is so popular.To make sure you’re doing PPC campaign development correctly, follow these tips.1. Set GoalsIf you don’t have a clear goal, it almost doesn’t matter how good your PPC campaign development is.Define what you hope to accomplish with pay-per-click advertising. Increase awareness? Get trial users for your subscription service? Sell your product?Knowing what you want your campaign to accomplish will inform what kinds of people you should be targeting—and thus, what keywords to target. Is the offer you’re promoting ideal for people looking for information, or for people who are ready to buy a solution to their challenge?2. Target High-Performing Keywords and Filter Out Low-Performance OnesNext it’s time for keyword research.You want to target keywords that the ideal people for your offer are already searching. To figure this out, put yourself into your ideal customer’s shoes, and ask yourself, “What search terms would I use to find the information I need?” Make a list of search queries and keywords you would be likely to use if you were a customer searching for your product.When your campaign is up and running, you can track the effectiveness of your target keywords in your Google Ads account. You want to keep using keywords that are performing well—the ones getting impressions, clicks, and conversions.You also want to root out keywords that are performing poorly. Whether these keywords are getting no impressions at all (meaning no one is searching for them), getting impressions but not clicks, or getting clicks but not...
Owning a business is not easy. It can sometimes feel like you must do everything yourself, from designing your own advertisements to call center work. However, this mentality can occasionally lead to disaster, especially where digital marketing is concerned. If your search engine optimization (SEO) campaign fails, you’ll have wasted more than just time; approximately 75% of search engine users never scroll past the first page of results, meaning that your unsuccessful marketing strategy could have cost you more leads than you know. If you have experienced (or are currently experiencing) the following three events, then it’s time to trust your digital marketing services to a digital marketing firm. You’re losing money. Quality marketing campaigns can produce a great return on investment even if only a small amount of money is being spent. However, it’s also very easy to lose money if you don’t know what you’re doing; if your current campaigns are costing you, you need to make a change. Digital marketing firms have the ability to track your spending and your ROI to determine how effective your campaign really is. They’re able to make changes accordingly so you can target only what’s working and eliminate everything else.You have no time. Although simple, digital marketing isn’t easy; just learning the basics can take up an incredible amount of time. If you’re already struggling to get everything done, you most likely won’t be able to handle the demands of a quality content strategy, which requires your business to churn out well-crafted pieces of content on a constant basis.You don’t care about digital marketing. This is an exceptionally fast-paced field that frequently changes. If you’re...
If you own a business, odds are you understand how important it is that you establish yourself online. Because we live in a world where nearly all information is sought on the Internet, your company’s website must be optimized using search engine optimization (SEO) tactics; if a potential customer searches for your product or service in a search engine like Google, your business will pop up in the top results. Considering the fact that the top five URLs of those results get 75% of user clicks, the benefits are obvious. Unfortunately, not everyone likes to play by the rules. SEO techniques can be twisted to take advantage of Google’s ranking factors without actually creating meaningful or relevant content; this is called black hat SEO. Here are three black hat SEO tactics you should never use. Keyword Stuffing: Keyword research is an important part of SEO as it indicates to Google — and Google’s users — that your site contains what they’re looking for. However, if you simply cram a dozen keywords inorganically into your content, visitors to your site will end up feeling frustrated and will most likely leave pretty quickly. Instead, use your keywords where they fit naturally, and don’t force anything.Invisible/Hidden Text: This refers to text that search engines can view, but readers can’t. With black hat SEO, hidden text is used to incorporate extra or irrelevant keywords to boost the page’s ranking. Since this doesn’t provide anything of use to Google’s users, the tactic is not recommended.Link Buying or Exchange: Links from reputable sites that point to your website are used as a way to determine the value of your own site. However,...
