Getting Your Business Online: When Is The Right Time?

Getting Your Business Online: When Is The Right Time?

As the world continues to become more and more reliant on the Internet, businesses are forced to alter their marketing strategies to keep up. Posting advertisements in the newspaper, making television ads, and setting up direct mail campaigns aren’t cutting it anymore; you’ve got to get your business online, but just when is the right time? There are three main motivators behind every successful online marketing strategy — if you find yourself interested in any of them, it’s time to establish an online presence. Boost Your Brand The world has become a highly competitive place: startups and innovative new companies are out to revolutionize the way things have been done in the past, encouraging customers to shop around and forcing old companies to work harder. A digital presence can solidify your brand so consumers will attach your name with a positive impression. Reinforce your credibility through online posts so your customers feel they can trust your company and what it represents. Customer Connectivity One of the pitfalls of digital marketing is that it inherently distances consumer and company. Establishing a relationship between the two becomes more difficult when you can’t easily interact (like you would in a brick-and-mortar store), but certain forms of digital marketing can bridge the gap and create more than a faceless experience. Social media management is one of the best ways to do this: it allows you to speak directly to your customers, so you can receive feedback and get a general feel for their understanding of your brand. Elevated Expansion Sometimes, the impetus for constructing a digital marketing campaign is that you’ve already succeeded. You’ve built a company that has...
Masterful Marketing: 4 Tips For A Successful Email Campaign

Masterful Marketing: 4 Tips For A Successful Email Campaign

It’s no surprise that digital marketing is becoming more important in the digital age we live in. People are constantly on their phones, on social media, or on the Internet in general; successful marketing campaigns rely on the expert combination of all three. One area that’s been overlooked, however, is email marketing. Search and email are the top two Internet activities, so why has one been ignored in favor of the other? Search engine optimization (SEO) is the preferred digital marketing tactic, but we’re here to teach you how to best take advantage of your customer’s email use so you can cover that other extremely important base. Let’s take a look at four tips to help you do just that. Personalization is vital. Unsurprisingly, customers don’t like to be considered as nameless faces. Rather than send out the same emails to everyone on the mailing list, use the feedback you’re getting to split it into sections with different focuses; your consumers will feel as if you’re reading their minds!Work with the customer. Think about your spam folder: you never check it because it’s always full of the same stuff — sales for things you’re not interested in. Break the cycle and customize the content to your consumers’ specific interests based on their previous behavior and demographical information.Optimize and retest. No business or plan can stay the same forever. You must be committed to trying new things — figure out what isn’t working and change it. The data you can gain from multiple (different) campaigns can keep you up to date with the email marketing world and on the same page as your customers.Give them...
The Importance Of First Impressions: 3 Tips To Help You Create A Successful Landing Page

The Importance Of First Impressions: 3 Tips To Help You Create A Successful Landing Page

We all know the effect first impressions can have; whether you’re on a first date or in an interview, they can make or break the entire exchange. Landing pages are no different: they set the tone of your website and create an expectation as potential customers navigate their ways around. If your landing page is chaotic, sloppy, or takes too long to load, you’ve basically established yourself as the date who shows up with stains on their clothes and bad breath: you’re not going to be seeing this customer again. Instead, try to follow these three tips for creating an effective landing page.   Clean, Organized Design: The main goal of a landing page is to make it as easy as possible for visitors to convert, so all visual elements should be geared toward that conversion objective; this includes the layout of forms, how purchases must be made, how to sign up for a newsletter, etc. Minimalist is better as visitors won’t be overwhelmed by too many images or colors: remember to keep it simple while also maintaining a single theme.   Strong Header: After doing your keyword research (which is vital to improving your ranking on Google and other search engines), try to incorporate it into your headers. If possible, it should be in the business’s name — those that do tend to rank 1.5 spots higher than those that don’t. Additionally, put an enticing offer in your headers, such as “Free Twitter Marketing Ebook”; good landing pages should have a strong offer and be able to explain why the offer is valuable in clear and concise terms.   Mobile Friendly: The number...
Keep Up With The Competition With These 3 Marketing Strategies

Keep Up With The Competition With These 3 Marketing Strategies

In this advanced age that we live in, the only thing more powerful than our technology is the Internet itself. As search engines and social media platforms continue to dominate user focus, digital marketing has become its own beast; in order to stay afloat in an industry that sees so many sharks vying for the same slice of meat, you need to turn to specific strategies (such as search engine optimization or PPC marketing). Here are the three largest marketing tools at your disposal — wield them well, and your competitors will be swimming in your wake.   Mobile Marketing: Studies show that around 95% of Americans own a cell phone of some kind, so targeting your consumers through their use of that phone is guaranteed to reach your audience. However, it isn’t as simple as throwing advertisements out left and right. For example, some consumers have been experiencing “mobile app fatigue”, meaning they’ve got so many apps downloaded that they hardly look at them anymore; a better way to implement this marketing strategy may be to simply optimize your website for mobile viewing rather than creating an entire app.   Video Marketing: Videos allow consumers to absorb a lot of information in a short amount of time without expending any real energy or effort. Research conducted by Google and Ipsos in 2016 showed that 50% of Internet users look for video related to a product or service before visiting the store, proving the importance of video content on your site. There is a balance here, however. While Google may rank your site higher because you possess a video on your landing page,...
3 Steps To Creating An Effective Social Media Marketing Campaign

3 Steps To Creating An Effective Social Media Marketing Campaign

When you think about it, social media is one of the most popular forms of entertainment (if it can be defined so simply) in the world. Pretty much everybody, everywhere utilizes a social media platform or site in their daily lives; whether your weakness is Facebook, Twitter, or Instagram, you constantly have a place to go to where you can receive a wealth of information: news, social interaction, or pertinent information relevant to you(based on your interest and habits) is always at your fingertips. As such, establishing a social media presence and developing in-depth social media campaigns is necessary for the success of your business. Here’s how to get started in three simple steps. Consider your biggest challenges and create goals to meet them. What is your company struggling with the most? Do you simply need to get your brand out there more, or do you want to focus on producing higher quality sales, or boosting ROI? You can’t create a plan until you have a goal to reach, so really examining your current state and thinking about what you’d like to improve — which means only focusing on one or two goals at a maximum (or else risk alienating consumers through overwhelming and confusing posts) — is the best way to start. Research your audience. With so many varieties of digital marketing services in existence, your target demographic can help point your campaign in the right direction. For example, if you’re going after older generations, Facebook is your best bet, while younger generations adore Twitter and Instagram. Knowing your audience is key in any form of advertising, but it’s absolutely necessary...