We’re living in a world that is constantly experiencing advancements in technology. New and exciting innovations crop up every day. In order to keep up with such developments, digital marketing firms are forced to adapt their strategies accordingly. From artificial intelligence to lightning-fast load speeds, here are the digital marketing trends predicted to rise in 2019. Artificial Intelligence: With the integration of AI and machine learning now powering customer segmentation, retargeting, push notifications, click tracking, and a variety of other services, it’s no surprise that the new will be heavily featured this year. AIs are particularly favored for their ability to create more personalized consumer experiences.Chatbots: In years past, it was excruciating to communicate with a chatbot on a company’s site. Gone are the days of jilted conversation and downright incorrect answers; chatbot technology has become sophisticated enough for them to offer a high level of service without needing constant human monitoring. The end result is a much more fluid and efficient (not to mention cost-saving) method of providing customer service.Omnichannel Marketing: With omnichannel marketing, companies are able to catch and hold consumers’ attention through whatever platform they wish to operate on. Interactions can flow from social media to email and may even end with a successful sales call. Since there are so many platforms on which to advertise, getting a handle on each of them is essential.Accelerated Mobile Pages (AMP): We are living in a fast-paced era. Customers get impatient if their experience with your app or site is lagging, and are more inclined to leave as each second passes. Accelerated mobile pages are designed to avoid this problem by loading in less than...
As the world becomes more dependent on the Internet, getting your business online is vital to your success. Unfortunately, you’ve probably got a lot of competition; moving your company’s site to the top slots in Google’s search results is the easiest and most effective way to boost visibility and gain potential customers. Through comprehensive search engine optimization (SEO) services, you can ensure that your business is one of the first to pop up when consumers search certain keywords and phrases. SEO services and marketing strategies may get you to those coveted organic top search results (statistically speaking, between 70% and 80% of users ignore the paid ads), but how can you tell if they’re truly effective? You don’t just need people to see your site — you need them to click on it and engage with the company, either by making a purchase or otherwise showing their interest in your service or product. Digital analytics reveals consumer behavior, showing you what is and isn’t working in your SEO campaign. Let’s take a look at two of the ways digital analytics shape your marketing strategy. Identify Weak Points: When you can see the numbers referring to how many people visit your site, how long they’re staying on a page, and what it is that they’re actually doing, you gain unique insight into their needs and wants. Understanding your demographic is a crucial factor in crafting a strong SEO marketing plan; once you know what they dislike, you can spring into action and change it.Identify Opportunities: SEO campaigns often expand and shrink based on the business’s needs. Knowing which aspects to grow is...
Search engine optimization (SEO) services can be hard to understand to those not well-versed in the language of the Internet. The basics are easy enough to grasp: through a series of digital marketing strategies (such as pay per click campaigns, keyword research, and quality content), your business’s website will appear higher up on a search engine’s results page. Since the top five URLs get 75% of user clicks, that could make a huge difference in your business’s success. The nuances of just how this comes about, however, are more complicated. As a result, many businesses and startups rely on consultations with SEO companies to do the work for them. While this is entirely normal (and expected in such a competitive market), choosing the right digital marketing firm to represent your online presence is vital — it could mean the difference between onboarding new customers and getting banned from Google. Here are three mistakes to avoid when choosing an SEO company. Don’t use Google as your filter. Google is generally the be-all-end-all in search engines, but that is precisely why you should rely more on referrals from other companies than what Google is giving you. Truly successful SEO companies don’t need to advertise on Google’s top pages because their work speaks for itself — they’re often too busy to need to optimize their site.Don’t trust ‘Top SEO’ lists. Many sites advertising ‘best of’ lists are doing so for a fee; they’ll purchase domain names like bestseo.com and then turn around and sell the number one slot to the highest bidder — they don’t actually tell you anything about the competency of the company.Don’t fall for the...
Top-quality content is invaluable for building website traffic, and a blog is an ideal way of publishing it quickly and easily. However, even the most well-written and engaging content is worth little if new readers never find it. Search engine optimization, or SEO, is the process of making your content as attractive to search engines as it is to readers. It ensures that your blog appears high up in the search results and works hard to bring fresh traffic to your site. What should you do to make your posts SEO-ready without sacrificing their quality for your audience? Here’s a checklist to follow. Keyword Research Before you even start writing your post, it’s helpful to find out which keywords searchers are using when looking for content on your topic. Tools such as Google Keyword Planner make it easy to find the most popular keywords in any niche, and they also offer the power to drill down to more obscure terms. For each post, you plan to publish, find the critical keywords searchers are using around that topic. Basing your post on these words will establish a strong theme to build on. Next, compile a healthy list of secondary, related terms. These can be very effective in reinforcing the relevancy of your post to its topic. Strong Title The title of your post is vital for two reasons. First, it needs to be attention-grabbing, so that when searchers come across it in the listings, they’re tempted to click. Second, the words used in your title strongly influence the searches for which your post will rank highly. For both of these reasons,...
As the world continues to become more and more reliant on the Internet, businesses are forced to alter their marketing strategies to keep up. Posting advertisements in the newspaper, making television ads, and setting up direct mail campaigns aren’t cutting it anymore; you’ve got to get your business online, but just when is the right time? There are three main motivators behind every successful online marketing strategy — if you find yourself interested in any of them, it’s time to establish an online presence. Boost Your Brand The world has become a highly competitive place: startups and innovative new companies are out to revolutionize the way things have been done in the past, encouraging customers to shop around and forcing old companies to work harder. A digital presence can solidify your brand so consumers will attach your name with a positive impression. Reinforce your credibility through online posts so your customers feel they can trust your company and what it represents. Customer Connectivity One of the pitfalls of digital marketing is that it inherently distances consumer and company. Establishing a relationship between the two becomes more difficult when you can’t easily interact (like you would in a brick-and-mortar store), but certain forms of digital marketing can bridge the gap and create more than a faceless experience. Social media management is one of the best ways to do this: it allows you to speak directly to your customers, so you can receive feedback and get a general feel for their understanding of your brand. Elevated Expansion Sometimes, the impetus for constructing a digital marketing campaign is that you’ve already succeeded. You’ve built a company that has...
