When you think about it, social media is one of the most popular forms of entertainment (if it can be defined so simply) in the world. Pretty much everybody, everywhere utilizes a social media platform or site in their daily lives; whether your weakness is Facebook, Twitter, or Instagram, you constantly have a place to go to where you can receive a wealth of information: news, social interaction, or pertinent information relevant to you(based on your interest and habits) is always at your fingertips. As such, establishing a social media presence and developing in-depth social media campaigns is necessary for the success of your business. Here’s how to get started in three simple steps.
- Consider your biggest challenges and create goals to meet them. What is your company struggling with the most? Do you simply need to get your brand out there more, or do you want to focus on producing higher quality sales, or boosting ROI? You can’t create a plan until you have a goal to reach, so really examining your current state and thinking about what you’d like to improve — which means only focusing on one or two goals at a maximum (or else risk alienating consumers through overwhelming and confusing posts) — is the best way to start.
- Research your audience. With so many varieties of digital marketing services in existence, your target demographic can help point your campaign in the right direction. For example, if you’re going after older generations, Facebook is your best bet, while younger generations adore Twitter and Instagram. Knowing your audience is key in any form of advertising, but it’s absolutely necessary for social media marketing.
- Build engaging content. This is certainly easier said than done, but your first two steps, if successfully completed, will help you out immensely. Knowledge is power, so incorporating things you know your audience enjoys — like content themes or product videos — will keep you moving in the right direction.
Additionally, remember to combine any social media strategies with other forms of digital marketing services: email and search are the top two Internet activities, so including ploys like search engine marketing and email marketing along with your social media campaign is a must.
Rick Hogan, CEO & Co-Founder - Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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