Search engine optimization (SEO) is a very important part of online marketing. Because no one turns to the yellow pages to find a business anymore, the Internet — specifically Google — has become the be-all-end-all of advice. Consider the last time you Googled something. Did you look past the first few results? Research indicates that the top five URLs on the search engine results pages (SERPs) get 75% of user clicks, making search engine marketing absolutely vital to your company’s success. Despite this fact, there are a few wholly incorrect myths circulating about this digital marketing strategy; let’s take a look at three of them.
Myth: SEO Is A Scam
This is simply untrue. However, a good campaign may take a while to see any significant results — but they will manifest eventually. Many people believe that because they don’t see instant results with their SEO campaigns that the whole shebang is a rip-off. You must be patient with SEO, but also remember that you get what you pay for; if you’re paying next to nothing for SEO services, you’re getting next to nothing in return.
Myth: Link Building Is Dead
Google’s John Mueller recently stated that link building is something he’d “try to avoid,” sending the SEO world into a frenzy. Many interpreted this to mean that link building is now bad and against the rules; in fact, Mueller most likely meant that the more manipulative type of link building — a form of black hat SEO — shouldn’t be risked. Currently, search engines use link authority and anchor text signals heavily in their search ranking algorithms.
Myth: Ranking #1 For A “Magic Keyword” Is All You Need
It’s true that certain keywords get a lot more hits than long tail keywords. It’s also true that many companies will never come close to ranking against the giants that control those top spots; this makes long tail keywords incredibly profitable. While the simplicity of “SEO” may garner thousands of hits, longer versions and variations can easily supply more than that, so they are absolutely worth pursuing.
The better you understand the truth about SEO, the more you can use it to your advantage. Fortunately, there is a marketing company out there that is able to put their knowledge to work for your business. By partnering with the right marketing company, you can quite clearly see and feel the benefits of SEO.
Rick Hogan, CEO & Co-Founder – Bleevit Interactive
Rick possesses over 20 years of digital marketing experience and started Bleevit Interactive with the primary mission of helping local businesses succeed online. When he is not working he can often be found hiking Great Falls, Virginia with his Labradoodle Lily, or sailing the Chesapeake Bay.
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